With so many artists in the K-Pop industry, of course not every idol and group is going to do as well as others. Whether it’s poor promotions, bad marketing, lack of talent (which is not common), or some other factor, sometimes there are artists that just don’t do as well in the industry as they should. From a fan’s point of view, it’s generally the artist’s company’s fault when the artist doesn’t do well, though of course it’s hard to actually say unless you are part of the industry yourself. Here are 14 cases where fans think an idol or K-Pop group had wasted potential.
1. Lee Hi
Fans resent that YG Entertainment didn’t promote Lee Hi more in 2016 after her huge success with the song “Breathe”, and in fact didn’t have her come out with another song of her own until 2019.
This group had a lot of potential that fans feel like they should have been able to show instead of The Music Works disbanding them completely.
Fans are concerned that, with TOP Media‘s debut of their new (and quickly popular) group MCND, that UP10TION’s already weak advertising and management will become even less in order to further promote their new group, which is a shame because they are very talented and deserved better.
4. Samuel Kim
This ex-SEVENTEEN trainee has debuted under a number of different companies, all of whom seemed to struggle to promote him well as a solo artist despite him being really talented and well-trained. Fortunately he is still very young, so hopefully he’ll be better promoted in the future.
Though this girl group had stunning visuals and strong skills, they never found huge success due to mediocre marketing and constantly changing line-ups that made promotions difficult.
6. Suhyun (of Akdong Musician)
When her brother and the other half of Akdong Musician, Chanhyuk, was in the military, YG Entertainment didn’t promote her as a solo artist at all despite her immense talent.
While B.A.P wasn’t a flop by any means, the fact that TS Entertainment treated them so poorly left a bitter taste in fans’ mouths after learning how exhausted the group members were due to being over-worked. If they’d been treated better, they might have been even more successful due to their unique sound and talented members.
Despite having a huge fanbase following the members of Pristin coming from Produce 101, Pristin really only had a couple solid hits before Pledis Entertainment eventually disbanded them after such a short period of time and following lots of rumors and controversies.
This extremely talented and unique group never got the attention the fans think that they deserved, and ended up disbanding before they could become well-known.
10. Minzy (2NE1)
It’s discussed among fans that Minzy was the least liked by YG Entertainment in 2NE1, which meant that she didn’t get the attention and solo promotions that she deserved for her dance skills and other talents. Even now as a solo artist, she’s struggling to make as much of a name for herself as she deserves.
11. Henry Lau
When Henry was part of Super Junior-M, he had to deal with antis that didn’t support him and Zhoumi for not being part of the “original” line-up of the group, despite him being very talented and hard-working. His solo debut under SM Entertainment wasn’t very successful either, and now that he’s no longer under the company, his career hasn’t taken off like it should.
Like B.A.P, CLC isn’t an unknown group by any means, but a lot of fans agree that they could be much more successful than they are if Cube Entertainment promoted them more properly and effectively than they have been. Some think that the company is favoring PENTAGON and (G)I-DLE more than this more senior girl group.
13. CL (2NE1)
CL used to be a huge name in the industry, and rightfully so. She is immensely talented both as a solo artist and when she was in 2NE1, and tons of fans looked up to her for her breaking the mold of typical female K-Pop idols. Now that 2NE1 has disbanded, her career seems to be taking a turn for the worse, with very little activity from her, which is a huge shame.
Some fans think that Somi deciding to debut under YG Entertainment wasn’t the best move, and it’s starting to seem like it might be true, due to how little activity she’s had so far despite her talents.