YG Entertainment has promised a comeback for beloved duo, AKMU. On the 11th of August, the agency confirmed that they would be going for a brand new marketing strategy, where they would be releasing a total of 3 music videos over the course of a few months, starting in September, all the way to year-end.
The agency continued that fans would be able to witness the duo’s growth since their last album in 2019, and that this time, the music would be far deeper and thorough than anything they had previously released. Calling it, a fish that has met water, the new songs have allowed AKMU to take full reign in their creativity.
This is their first comeback in 11 months, with their last album being in 2019’s October. As AKMU has always received outstanding love and results in the music charts, many are anticipating the new songs as well as the new type of promotional strategy that YG Entertainment has come up with.
For those not familiar with the duo, they consist of a brother-sister pair, Lee Chanhyuk and Lee Soohyun, who write all of their songs personally. Check out their music video for “How can I love the heartbreak, you’re the one I love” below.