ARMY is demanding that YouTube give BTS‘s “ON” MV its missing views back by trending the hashtag #YtBring67MBack.
At midnight on February 28 (KST), BTS premiered their official music video for their MAP OF THE SOUL: 7 title track, “ON”. In just 65 minutes, the video surpassed 10 million views, breaking the “fastest time to reach 10M” record previously held by BTS’s “Boy With Luv” MV.
Views for “ON” continued to skyrocket, thanks to ARMY. At the time this article was written, the total number of views displayed on the “ON” MV was 47M. According to fans, however, millions of views were deleted overnight.
More than 67M views were reportedly deleted from “ON” MV in its first 24 hours. With these missing views added to the current total, the music video’s view count would be approximately 114M.
ARMYs who dedicated their time and effort to streaming “ON” MV are calling out YouTube on Twitter, demanding views back.
I KNOW DELETING 67 MILLION VIEWS IS EASY FOR YOU BUT STREAMING IS NOT EASY. WE GAVE TIME, EFFORTS, SACRIFICES AS FANS AND WE’RE TRYING TO DO OUR BEST FOR OUR BOYS SO NOW BRING IT ON THE 67 MILLION🙄#YtBring67MBack pic.twitter.com/IlOhLkuuAi
— BTS FOR LIFE ⁷💜 (@life_oppa) February 28, 2020
Are you kidding me? This is NOT a joke, ARMYs have taken so much efforts to stream "ON". STOP DOING THAT, TAKE 67M VIEWS BACK RIGHT NOW!!!
Do you know we had to contribute our sleep to stream the MV?
Please, stop being so UNFAIR to us pic.twitter.com/0VgEDWhExJ
— Nguyễn Ngọc (@MiaokiC) February 28, 2020
— chinchin (@fuc_ya_demons) February 28, 2020
Although this isn’t the first time BTS’s views have vanished, fans are hoping it will be the last.
— ☾’𝐞𝐦𝐤⁷ misses day6 (@heolemk) February 28, 2020
Watch BTS’s new music video here: