Billboard recently released an exclusive cover story and a photoshoot featuring BTS for their magazine’s August issue.
It's quite disappointing how they were given an opportunity to interview the biggest boyband in the world and they messed it up. I can't stand the amount of xenophobia, the article was horrible and they need to apologise.
Drop the tag besties #BillboardApologizeToBTS pic.twitter.com/W3w4GIg9Rw
— Ashley⁷🧈👅 (@taeephoria) August 26, 2021
Despite this, Billboard is still attempting to sell a box set, including 8 different covers of the magazine, for a total of $175.00 USD.
Introducing the Billboard 2021 Limited Edition Collector’s Box Set featuring BTS, including all eight #BTSxBILLBOARD covers 🎉
— billboard (@billboard) August 26, 2021
Like many of us, the popular K-Pop store COKODIVE, known for selling and shipping a variety of K-Pop merchandise worldwide, was initially excited about Billboard‘s feature of BTS. The sunny cheery photos were beautiful but misleading to the magazine’s full contents.
Of course, upon reading the full interview, everyone realized that there were no good intentions behind the feature. So, ARMYs advised stores, such as COKODIVE not to purchase and sell the magazine through their store.
Just an hour after their original post, they updated their followers to let them know that they would, in fact, not be selling it. They released an official statement explaining that they would not accept any disrespect of an artist they support.
COKODIVE won’t accept any insult, disrespect & discrimination towards any artist we support.
They recognized that it might be a loss not to sell the magazine in some ways because, as a business, they can profit, but they too did not want to let the original company, Billboard, profit off of insulting BTS.
Of course, we can take a profit by selling this magazine that has many beautiful photos of BTS as a business but if the contents of the articles do not match with the beautiful photos, we won’t sell a single of them.
They said that first and foremost, they are “true friends” to fandom and artists, and since “friends don’t hurt each other,” they would have no part in distributing a hurtful feature story.
We are here to do business but first we are here to be true friends with the artists & fandom.
Friends don’t hurt each other
Fans responded positively to COKODIVE’s statement, thanking them for respecting BTS by not selling the magazine. They called their decision “professional business.”
— bora ⛱ (slow) (@modooborahae) August 27, 2021
They are applauding COKODIVE’s integrity. Many ARMYs are sending messages of thanks to the company on social media.
EVERYONE SAY THANK YOU @cokodive 💜
— ؘؘؘjai⁷ MEGTAN SUPREMACY (@JJKCIAGA) August 27, 2021
Cokodive announced that they won’t sell the magazine. They choose respect over money, which is something all businesses should do, no matter how tempting it is.
Thank you for making this decision! 💜 pic.twitter.com/Nykiz2Fg92
— Charlotte⁷ ❅ (@JM_Sparkle) August 27, 2021
Some ARMYs are even hosting giveaways, purchasing other products from COKODIVE as their way of showing support back to the company.
fvck off billboard giveaway 😁
Decided to use the extra coins I had from not buying the magazines to support Cokodive (and Charlotte too 🍍✨lol)
1 winner will receive an official BTS special edition lightstick!
🖕🏽rt & like
🖕🏽ends whenever I receive in the mail! pic.twitter.com/u4Eh0Cqpwr
— MJ🧚🏽⁷(•᷄ɞ•᷅)✨ia- STUDYING🤓 (@jimin4chairman) August 27, 2021
Fans hope that other K-Pop stores will follow COKODIVE’s example in joining the boycott and refusing to sell Billboard.
i wanna see more kpop stores move like cokodive and refuse to sell the bb magazines 😁
— 🐻❄️⁷ 🧈x👅 (@userbfIy) August 27, 2021
Read COKODIVE’s full statement below: