Previously, it was reported that cosmetics company, LALALEE’S, had filed for copyright of the term, “BORAHAE”. They have since apologized for their actions and cancelled the copyright claim
According to a news report, HYBE Labels themselves have decided to file for copyright for the term. Speaking to media outlet Bloter, HYBE Labels stated that they had taken action in order to prevent future issues.
As there have been continuous attempts to acquire rights to representative terms related to HYBE and its artists, we have recognized this as a serious issue. We are doing our best to procure rights, in order to prevent other businesses from possessing or owning words related to our artists. The copyright claim to ‘BORAHAE’ was also part of this objection.
— HYBE Labels
“BORAHAE” is a precious term coined by BTS‘s V, representing the last color of the rainbow. It signifies that BTS and ARMY will love and trust each other to the end.