With each BLACKPINK member an ambassador to big-name powerhouses in the fashion industry it is no surprise that designers gain inspiration from the members!
BLACKPINK’s Lisa is no exception. The 24-year old rapper was announced as the Global Brand Ambassador for high-end luxury brands like BVLGARI and Celine since 2020.
Lisa’s “modern and trendy image as a fashion icon” matches the identity of BVLGARI’s brand as she “truly embodies the essence” of the brand. And from her interview with Harper’s Bazaar back in September 2021, Lisa shares that Celine’s “pieces boost [her] charisma and confidence.”
One of the magnificent muses of our new Brand Campaign, beloved Global Ambassador #LISA truly embodies the essence of Bvlgari. #Bvlgari #BvlgariJewelry #DivasDream #BulgariWatches #AllegraWatches #DreamMagnificence #LifeIsMagnificent pic.twitter.com/Xl42esG83w
— Bvlgari (@Bulgariofficial) June 24, 2021
BVLGARI and Celine reportedly found a higher engagement rate from when Lisa became their brand ambassador. According to Vogue Business, Lisa has an engagement rate of almost 10% on Instagram (compared to that of the top Western influencer Chiara Ferragni which is 3%).
Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine.
— Repelski, Founder of Lefty
So are we surprised that David of Korea (or David Avalon) created something specifically for Lisa herself? Not really, as the Seoul-based jewelry designer has an extensive list of celebrity clients like Jay Park, KARD’s Matthew, and Swings. GroovyRoom’s Hwimin (also known as HWIMIN) was also seen wearing one of David Avalon’s pieces in Show Me The Money Season 9.
Lisa’s very own iced-out chain is the epitome of MONEY as it boasts VS and VVS 17.5ct diamonds. David Avalon praises Lisa by comparing her influence to vast ocean waves and the idol herself to the stars of the night sky.
This wouldn’t be the first time the Korea-based designer created something, especially for Lisa. Back in 2019, we saw him make a “Lalisa” necklace for the rapper as well.
We have yet to see Lisa wear her new chain, but seeing from how much she loved her first piece, we’re sure it’ll pop up in something soon!
Who wants to see her wear her new chain in her next Lili Film?