Last month, Starship Entertainment announced MONSTA X to be the new global brand ambassadors of Urban Decay Cosmetics. The collaboration was kick-started when MONSTA X appeared on the cover of Beauty+ Magazine for their February 2021 issue, the title “Naked Monsta X” intriguing fans.
The hashtag #NakedForMonstaX attracted the attention of many Twitter users but it simply alludes to Urban Decay’s signature Naked Eyeshadow Palette series and the Beauty+ cover story. The hashtag amassed over 56 thousand tweets, amongst which were some very confused ones!
BRO I SAW THIS TRENDING AND I DIDNT KNOW IT WAS A MAKEUP THING AND I WAS LIKE WOW SELCA DAYS ARE GETTING BOLD #NakedForMonstaX
— yoongi sword enthusiast (@miIfminnie) January 30, 2021
This support project was started by Twitter user @qtchangkyun and quickly took over the website by storm. Many Monbebes took to sharing their favorite looks, amazing the world with their talent.
to celebrate the collab between @OfficialMonstaX and @UrbanDecay i thought id share some makeup looks ive done throughout the years, im super excited cause my two biggest passions are finally coming together!! #MONSTAX #몬스타엑스#NakedForMonstaX pic.twitter.com/72zzibwMlW
— ♱ (@joobiecore) January 30, 2021
Some looks were inspired by MONSTA X themselves, whether it was an album cover, an iconic makeup moment or even an inside joke.
— steph ♡̆̈ changkyun solo!! 🤍 (@CHAEH0NEY) January 30, 2021
This particular look matches Jooheon‘s in their “Fantasia” music video, all the way down to the matching gold accessories.
Top of the top, my level is A.
— jooheon simp✨ (@jooheonsies) January 30, 2021
The reds and blacks that dominated the “Love Killa” music video really pop in this next look!
— janine ✋😔 (@tiny___bean) January 30, 2021
Monbebes are always the first to bring humor into any situation and this trend was no exception: this particular makeup look celebrated Shownu‘s first Among Us win against his members in a creative way!
— laoise ♡ (@qtchangkyun) January 30, 2021
Monbebes who simply wanted to support the project without sharing any makeup looks also took to the trend more jokingly.
— ☺︎ Wonho the pooh | hotteok (@onehoed) January 31, 2021
Urban Decay has already hinted at further plans for their work with the group – perhaps a MONSTA X-inspired eyeshadow palette?
Keep your eyes peeled and make sure to pick up the February issue of Beauty + Magazine to see what Urban Decay products Monsta X used! What would you like to see if we did a UD x Monsta X Collab? 💜 💜 💜
— Urban Decay (@UrbanDecay) January 28, 2021
Needless to say, Monbebes are more than thrilled about this new collaboration and are eagerly looking forward to new developments.