Back in June, SM Entertainment confirmed that Red Velvet would be having a comeback in August, more than a year and a half after the release of their previous album, The ReVe Festival: Finale.
Despite not having any promotions as a full group during that time, the members have kept themselves busy with individual projects. Irene and Seulgi formed a sub-unit in 2020, Wendy and Joy each had solo albums, and Yeri is currently starring in the K-Drama Blue Birthday.
Now that the girls are finally back together, ReVeluvs are demanding better promotions for the group moving forward, as they believe that SM Entertainment has not given Red Velvet fair treatment when compared to other groups in the company.
One major problem that ReVeluvs have had for years is that Red Velvet has been denied opportunities internationally, specifically in the United States. Despite the fact that they have had major success overseas, with both Nicole Franz and Phil Quartararo, (executives from Capitol Music Group and Warner Bros. Records) expressing interest in collaborating with the group, nothing ever came out of either offer.
BB & psycho being eligible for a RIAA gold certification, rvf trilogy reached #1 on US itunes album, Capitol Music Group have been wishing to work with redvelvet for US promotion and the executive of Warner Bros said were collaborating with them and still no US promotion🤷♀️ pic.twitter.com/kQSbk18cRF
— rv’s maid ៹ rin (@rvblancs) July 23, 2021
Their frustrations towards SM Entertainment have only increased as of late, because aespa was just signed by Creative Artists Agency (CAA) less than a year after their debut, joining label mates NCT 127 and SuperM. While ReVeluvs harbor no ill will towards aespa themselves, it’s been hard for them to watch SM Entertainment push Red Velvet to the sidelines once again, especially as their comeback draws near.
I hope MYs understand that we’re not salty, we’re glad Aespa got this opportunity. We’re just upset that Red Velvet never gets the recognition they deserve; they’re never promoted well and they don’t receive such opportunities even after proving countless times that they should.
— luna misses RV and SNSD 🥲 (@velvetwannie) July 23, 2021
Love aespa with all my heart and I'm happy for them but it's hurtful to see that an 8 year old group can't even get that type of promotion bad boy could've went platinum if it was promoted right SM ruins every opportunity Red Velvet gets and it's irritating.
— #1 one piece fan 🔥💯🐐 (@ChanelNikis) July 23, 2021
Fans have taken to Twitter to express their thoughts, hoping that SM will finally listen and allow Red Velvet to expand into the U.S. market.
we all know if there's anyone in the company who deserves a US label, it would be rv 🙁 I guess two riaa gold certifications were not enough to prove their impact in the west
— 🍉 (@varietypsy) July 23, 2021
idk what's with sm that until now, they haven't signed RV in a US label to expand their promotions in the western market when it's clear as day that they have a huge popularity in the west
— ⁿ 💙🎂 (@ddeulgiseyo) July 23, 2021
me explaining to SM why RV deserve the US promotion for 4 freaking years straight and nothing happen instead they insist on creating a Holywood group
— n (@guesswholikesrv) July 23, 2021
What do you think about the situation?