BLACKPINK’s stylist revealed that each members’ styles were as different as their personalities!
Stylist Choi Kyung Won has been BLACKPINK’s main stylist since their debut, so she knows a great deal about each members’ preferences.
Choi Kyung Won revealed that she often experimented with bold fashion styles for idols since BIGBANG and 2NE1.
With BLACKPINK however, she wanted to accentuate each member’s feminine beauty but differentiating them through their characteristics.
First, she talked about the groups’ leader who embodies two different styles at once.
“Jennie for example is styled cute but sexy.” – Choi Kyung Won
Even though Jisoo is best friends with Jennie, she has a more feminine feel.
“Jisoo is elegant with a girlish appeal.”
Rose is always inspired by the various music she dabbles in, which gives her a more street feel.
“Rose’s style is inspired by the street mood styling but with a feminine and cheery touch.”
Lastly, Lisa’s energetic and fierce personality is perfectly portrayed through her contrasting style!
“Lisa, since she is a rapper, is styled with boyish nuance and a witty look.”
Choi Kyung Won was inspired by their album concept and songs for BLACKPINK’s unique yet beautiful styling.
She’s become so close to the members that they’ve become more than co-workers!
“BLACKPINK tries to help me [with my brand] more than I help them.
They’re so cute.
Once, they held up [my brand’s] bag and said, ‘I’ll make sure this bag gets sold out!’
I’m so thankful they carry around my bag so often.”